Our Why

“A business that makes nothing but money is a poor kind of business.” – Henry Ford.

 We are not trying to change the world. And nor are we trying to build a billion-dollar business. However… As individuals living in Singapore ourselves… We believe that everyone deserves clean, pure water, and they don’t need to jump through hoops to get it.

We keep prices low by sourcing the best raw materials and using the most sophisticated technology to produce efficacious yet affordable products.

And yes… You may be shocked that most products on the market are expensive because of extra bells and whistles that don’t add any real value to you, the end consumer.  We boycott all of that and get right to the meat of functionality.

In the end, we're not trying to launch a billion-dollar business here, no.

But… We believe that with ethical business practices and solid customer relationships, we can maintain a successful business while helping households in Singapore with ethical business practices and solid customer relationships.

How We Keep Our Filters Affordable

We collaborate directly with manufacturers to keep costs low.

And that means: We cut out the middleman and bring the filters directly to you - the end-user. Additionally, we use the latest filtration technology to keep the filters highly effective but still cost-effective.

And as a result… Average families can get access to clean water without spending exorbitant amounts on large systems.